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NewImages Festival is the most important annual gathering for immersive creation in continental Europe. An international festival and market of digital creation and virtual worlds,…
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London Experience Week is the most useful annual gathering for senior buyers and builders in the experience economy. Run by the World Experience Organisation, it…
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SXSW 2025 wrapped in Austin in March of last year. With ten months of perspective, what stood out then is mostly still standing now —…
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The three most-confused words in this industry are experiential, immersive, and interactive. Buyers use them as synonyms. Studios use them inconsistently from one proposal to…
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I work with a specific category of event producer: the ones whose business model is built on attendees leaving changed. Not entertained. Not impressed. Changed.…
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“Creative direction” is the phrase that does the most work in our industry, and the least defining. Every studio claims to provide it. Most are…
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Most projection-mapping projects fail before the first projector is ordered. They fail at the artist-selection meeting. The same is true for most large-scale interactive installations…
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Most of my industry treats Burning Man as a cultural curiosity that happens to involve large-scale art. That framing misses the point. Black Rock City…
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I’ve taken a lot of first calls over the years. The senior producers who eventually become great clients have one thing in common: they’ve usually…