I’ve taken a lot of first calls over the years. The senior producers who eventually become great clients have one thing in common: they’ve usually made every mistake on this list at least once, and they’ve stopped making them. These are the three. Mistake 1: Confusing the deliverable with the outcome The most common opening…

Most first calls between a senior producer and an immersive studio go the same way. The producer describes a vision. The studio nods. Both sides walk away energized. Then the studio sends a proposal that misses the brief by thirty percent, the producer revises the brief to save the proposal, and a project that was…