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  • How to Brief a Senior Immersive Studio: A Buyer’s Guide

    How to Brief a Senior Immersive Studio: A Buyer’s Guide

    July 16, 2025
    Buyer’s Guide

    Most first calls between a senior producer and an immersive studio go the same way. The producer describes a vision. The studio nods. Both sides…

  • AWE 2025: A Retrospective

    AWE 2025: A Retrospective

    June 25, 2025
    Conference Retrospectives

    Three days at AWE 2025 in Long Beach. Sixteenth edition of the conference. Six thousand attendees, two hundred and fifty exhibitors, four hundred and fifty…

  • The Four Reasons Companies Buy Immersive Experiences

    The Four Reasons Companies Buy Immersive Experiences

    May 14, 2025
    Industry Strategy

    When a producer signs the contract for a six- or seven-figure immersive experience, they’re not buying technology. They’re buying one of four outcomes. Knowing which…

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