I work with a specific category of event producer: the ones whose business model is built on attendees leaving changed. Not entertained. Not impressed. Changed. Producers like Mindvalley and Hay House. The personal-development conference circuit. Faith-rooted leadership intensives. Executive transformation retreats. Producers organizing multi-day gatherings whose explicit promise is that the attendee will be different…

“Creative direction” is the phrase that does the most work in our industry, and the least defining. Every studio claims to provide it. Most are providing something else — project management, art direction, or vendor coordination — and calling it creative direction because the term commands a higher rate. When I describe what I do,…

Most projection-mapping projects fail before the first projector is ordered. They fail at the artist-selection meeting. The same is true for most large-scale interactive installations — they fail at the lighting designer choice, the sound designer choice, the fabricator choice. The technology is rarely the failure point. The team is. After more than a decade…